PHILADELPHIA CONSUMER DEMAND

The City of Philadelphia has 1.4 times the average consumer demand compared to the Northeast Industrial Region.

INDEX SCORE

Adult Population
1,257,265 people age 18+ live in the area

With growth of 0.4%, the total population is expected to reach 1,618,509 by 2025.

eCommerce Consumers
681,733 adults
purchased an
item online in the last
​12 months.

Disposable Income
The median disposable
income is $38,964

The median
​disposable income
by age breakdown is:
25-34: $41,792
35-44: $52,460
45-54: $49,108
55-64: $39,441
65-74: $32,4491
75+: $23,818 

eCommerce High Spenders
317,903 adults spent at least $500 in the last 12 months ordering online items

Percent Bachelors
Degree+
​
31% of the population age 25+ in the area has a Bachelors degree or
higher education

LABOR & POPULATION

Philadelphia Metro: 

24%
of the total population
are millennials. 

The number of Millenials is estimated to grow
​2.75%
over the next five years
(0.3% higher than NYC)

XXX	​15 Minutes	​30 Minutes	​45 Minutes
Total Population	​602,189	​2,719,141	​4,632,129
Total Labor Force	304,959	1,395,930	​2,424,114
Blue Collar %	24%	​18%	​17%
Unemployment Rate	​10.9%	​9.4%	​8.4%
​Median Household Income	​$53,111	​$60,365	​$69,078